Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19.
The Middle East / North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. Using resource advantage theory from macromarketing, we demonstrate that the agriculture / agribusiness industry would be highly competitive with economic integ...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| منشور في: |
2019
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| الوصول للمادة أونلاين: | https://dspace.auk.edu.kw/handle/11675/7573 https://journals.sagepub.com/doi/10.1177/0276146719835884 |
| الوسوم: |
إضافة وسم
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| _version_ | 1870679720867135489 |
|---|---|
| author | Bagnied, Mohsen |
| author2 | Speece, Mark |
| author2_role | author |
| author_facet | Bagnied, Mohsen Speece, Mark |
| author_role | author |
| dc.creator.none.fl_str_mv | Bagnied, Mohsen Speece, Mark |
| dc.date.none.fl_str_mv | 2019 2021-11-04T11:28:00Z 2021-11-04T11:28:00Z |
| dc.identifier.none.fl_str_mv | Bagnied, M. A., & Speece, M. (2019). Marketing and Regional Integration for Food Security in the Arab World. Journal of Macromarketing, 39(2), 115–135. https://doi.org/10.1177/0276146719835884 Bagnied, M. and . and Speece, M. (2019), "Marketing and Regional Integration for Food Security in the Arab World", Journal of Macromarketing, Vol. 39 No. 2. https://dspace.auk.edu.kw/handle/11675/7573 https://journals.sagepub.com/doi/10.1177/0276146719835884 |
| dc.publisher.none.fl_str_mv | Sage |
| dc.title.none.fl_str_mv | Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19. |
| dc.type.none.fl_str_mv | Journal Article Peer-Reviewed info:eu-repo/semantics/publishedVersion |
| description | The Middle East / North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. Using resource advantage theory from macromarketing, we demonstrate that the agriculture / agribusiness industry would be highly competitive with economic integration of the Nile Valley (Egypt and Sudan) with the Arab Gulf countries. Individually, these sub-regions have critical disadvantages, but as a bloc, complementary strengths could make the industry quite competitive. Of course, integration within MENA has been discussed for decades, although usually as a political concept, which is unlikely to succeed in the foreseeable future. From a macromarketing perspective, economic integration is quite viable, and very beneficial to food security in the region. |
| id | AUKR_52adf71263edabfd814aa9f13fa322dc |
| identifier_str_mv | Bagnied, M. A., & Speece, M. (2019). Marketing and Regional Integration for Food Security in the Arab World. Journal of Macromarketing, 39(2), 115–135. https://doi.org/10.1177/0276146719835884 Bagnied, M. and . and Speece, M. (2019), "Marketing and Regional Integration for Food Security in the Arab World", Journal of Macromarketing, Vol. 39 No. 2. |
| network_acronym_str | AUKR |
| network_name_str | AU Kuwait Rep |
| oai_identifier_str | oai:dspace.auk.edu.kw:11675/7573 |
| publishDate | 2019 |
| publisher.none.fl_str_mv | Sage |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19.Bagnied, MohsenSpeece, MarkThe Middle East / North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. Using resource advantage theory from macromarketing, we demonstrate that the agriculture / agribusiness industry would be highly competitive with economic integration of the Nile Valley (Egypt and Sudan) with the Arab Gulf countries. Individually, these sub-regions have critical disadvantages, but as a bloc, complementary strengths could make the industry quite competitive. Of course, integration within MENA has been discussed for decades, although usually as a political concept, which is unlikely to succeed in the foreseeable future. From a macromarketing perspective, economic integration is quite viable, and very beneficial to food security in the region.Sage2021-11-04T11:28:00Z2021-11-04T11:28:00Z2019Journal ArticlePeer-Reviewedinfo:eu-repo/semantics/publishedVersion Bagnied, M. A., & Speece, M. (2019). Marketing and Regional Integration for Food Security in the Arab World. Journal of Macromarketing, 39(2), 115–135. https://doi.org/10.1177/0276146719835884Bagnied, M. and . and Speece, M. (2019), "Marketing and Regional Integration for Food Security in the Arab World", Journal of Macromarketing, Vol. 39 No. 2.https://dspace.auk.edu.kw/handle/11675/7573https://journals.sagepub.com/doi/10.1177/0276146719835884oai:dspace.auk.edu.kw:11675/75732023-08-13T06:20:01Z |
| spellingShingle | Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19. Bagnied, Mohsen |
| status_str | publishedVersion |
| title | Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19. |
| title_full | Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19. |
| title_fullStr | Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19. |
| title_full_unstemmed | Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19. |
| title_short | Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19. |
| title_sort | Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19. |
| url | https://dspace.auk.edu.kw/handle/11675/7573 https://journals.sagepub.com/doi/10.1177/0276146719835884 |