Advertising in transforming economies: evidence from early market reforms in China and Vietnam
Attitudes toward advertising as a research topic has been around for a long time. In the West, the heyday of research on such issues is past, although some work continues on specific issues and to update to new media channels, such as various online contexts. However, it is still an important topic...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| منشور في: |
2017
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| الوصول للمادة أونلاين: | https://dspace.auk.edu.kw/handle/11675/7771 |
| الوسوم: |
إضافة وسم
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