Relationship marketing and micro-retailer brand in traditional markets
Micro-retailers in the developing world face tough competition from the modern retail sector, and there is some question about their long-term viability. The key to a sustainable role in retailing as the economy modernizes is continuing loyalty among the expanding middle class. We use in-depth inter...
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2013
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| Online Access: | https://dspace.auk.edu.kw/handle/11675/7630 http://dx.doi.org/10.1080/08974438.2013.726955 |
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