Relationship marketing and micro-retailer brand in traditional markets
Micro-retailers in the developing world face tough competition from the modern retail sector, and there is some question about their long-term viability. The key to a sustainable role in retailing as the economy modernizes is continuing loyalty among the expanding middle class. We use in-depth inter...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| منشور في: |
2013
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| الوصول للمادة أونلاين: | https://dspace.auk.edu.kw/handle/11675/7630 http://dx.doi.org/10.1080/08974438.2013.726955 |
| الوسوم: |
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| _version_ | 1870679735819829249 |
|---|---|
| author | Theerachun, Sanatcha |
| author2 | Speece, Mark Zimmerman, Willi |
| author2_role | author author |
| author_facet | Theerachun, Sanatcha Speece, Mark Zimmerman, Willi |
| author_role | author |
| dc.creator.none.fl_str_mv | Theerachun, Sanatcha Speece, Mark Zimmerman, Willi |
| dc.date.none.fl_str_mv | 2013 2021-11-04T11:28:04Z 2021-11-04T11:28:04Z |
| dc.identifier.none.fl_str_mv | https://dspace.auk.edu.kw/handle/11675/7630 http://dx.doi.org/10.1080/08974438.2013.726955 |
| dc.relation.none.fl_str_mv | Journal of International Food & Agribusiness Marketing |
| dc.title.none.fl_str_mv | Relationship marketing and micro-retailer brand in traditional markets |
| dc.type.none.fl_str_mv | Journal Article Peer-Reviewed info:eu-repo/semantics/publishedVersion |
| description | Micro-retailers in the developing world face tough competition from the modern retail sector, and there is some question about their long-term viability. The key to a sustainable role in retailing as the economy modernizes is continuing loyalty among the expanding middle class. We use in-depth interviews among traditional micro-retailers and their customers in Bangkok to illustrate that 1 segment of middle-class customers does see substantial value in continuing to patronize traditional micro-retailers. The service interaction and buyer-seller relationships are vital to customer loyalty for these traditional micro-retailers. Based on this, it seems likely that at least some traditional micro-retailers will be able to survive and prosper as the food retail environment modernizes in Thailand. |
| id | AUKR_8a16059b3303bfbfd9b5b8dc587b80d9 |
| network_acronym_str | AUKR |
| network_name_str | AU Kuwait Rep |
| oai_identifier_str | oai:dspace.auk.edu.kw:11675/7630 |
| publishDate | 2013 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
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| spelling | Relationship marketing and micro-retailer brand in traditional marketsTheerachun, SanatchaSpeece, MarkZimmerman, WilliMicro-retailers in the developing world face tough competition from the modern retail sector, and there is some question about their long-term viability. The key to a sustainable role in retailing as the economy modernizes is continuing loyalty among the expanding middle class. We use in-depth interviews among traditional micro-retailers and their customers in Bangkok to illustrate that 1 segment of middle-class customers does see substantial value in continuing to patronize traditional micro-retailers. The service interaction and buyer-seller relationships are vital to customer loyalty for these traditional micro-retailers. Based on this, it seems likely that at least some traditional micro-retailers will be able to survive and prosper as the food retail environment modernizes in Thailand.2021-11-04T11:28:04Z2021-11-04T11:28:04Z2013Journal ArticlePeer-Reviewedinfo:eu-repo/semantics/publishedVersionhttps://dspace.auk.edu.kw/handle/11675/7630http://dx.doi.org/10.1080/08974438.2013.726955Journal of International Food & Agribusiness Marketingoai:dspace.auk.edu.kw:11675/76302023-08-13T06:20:01Z |
| spellingShingle | Relationship marketing and micro-retailer brand in traditional markets Theerachun, Sanatcha |
| status_str | publishedVersion |
| title | Relationship marketing and micro-retailer brand in traditional markets |
| title_full | Relationship marketing and micro-retailer brand in traditional markets |
| title_fullStr | Relationship marketing and micro-retailer brand in traditional markets |
| title_full_unstemmed | Relationship marketing and micro-retailer brand in traditional markets |
| title_short | Relationship marketing and micro-retailer brand in traditional markets |
| title_sort | Relationship marketing and micro-retailer brand in traditional markets |
| url | https://dspace.auk.edu.kw/handle/11675/7630 http://dx.doi.org/10.1080/08974438.2013.726955 |