Relationship marketing and micro-retailer brand in traditional markets
Micro-retailers in the developing world face tough competition from the modern retail sector, and there is some question about their long-term viability. The key to a sustainable role in retailing as the economy modernizes is continuing loyalty among the expanding middle class. We use in-depth inter...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| منشور في: |
2013
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| الوصول للمادة أونلاين: | https://dspace.auk.edu.kw/handle/11675/7630 http://dx.doi.org/10.1080/08974438.2013.726955 |
| الوسوم: |
إضافة وسم
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