Social presence and customer brand engagement in social media
To enhance consumer brand experience, marketers are increasing engagement in brand communities by using social media technology enabling them to interact directly with customers. Past studies reported that perceived social presence contributes to positive consumer attitudes towards websites selling...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Published: |
2014
|
| Online Access: | https://dspace.auk.edu.kw/handle/11675/7733 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|