Reclaiming the heterogeneity of the Arab states
This paper addresses the clustering of several Arab states on Hofstede's national culture dimensions and its implications for international firms targeting the Middle East and North African (MENA) region. It is imperative to distinguish the region's various national cultures, in order to e...
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2021
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| Online Access: | https://dspace.auk.edu.kw/handle/11675/7601 https://doi.org/10.1108/CCSM-09-2019-0170 |
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