Reclaiming the heterogeneity of the Arab states
This paper addresses the clustering of several Arab states on Hofstede's national culture dimensions and its implications for international firms targeting the Middle East and North African (MENA) region. It is imperative to distinguish the region's various national cultures, in order to e...
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| Other Authors: | , |
| Published: |
2021
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| Online Access: | https://dspace.auk.edu.kw/handle/11675/7601 https://doi.org/10.1108/CCSM-09-2019-0170 |
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| _version_ | 1870679726853455873 |
|---|---|
| author | AlMutairi, Shihanah |
| author2 | Yen, Dorothy Heller, Michael |
| author2_role | author author |
| author_facet | AlMutairi, Shihanah Yen, Dorothy Heller, Michael |
| author_role | author |
| dc.creator.none.fl_str_mv | AlMutairi, Shihanah Yen, Dorothy Heller, Michael |
| dc.date.none.fl_str_mv | 2021-11-04T11:28:02Z 2021-11-04T11:28:02Z 8/24/2020 |
| dc.identifier.none.fl_str_mv | Shihanah, A., Michael, H., & Dorothy, Y. (2020). Reclaiming the heterogeneity of the Arab states. In Cross Cultural & Strategic Management: Vol. ahead-of-p (Issue ahead-of-print). https://doi.org/10.1108/CCSM-09-2019-0170 https://dspace.auk.edu.kw/handle/11675/7601 https://doi.org/10.1108/CCSM-09-2019-0170 |
| dc.publisher.none.fl_str_mv | Emerald Publishing |
| dc.title.none.fl_str_mv | Reclaiming the heterogeneity of the Arab states |
| dc.type.none.fl_str_mv | Journal Article Peer-Reviewed info:eu-repo/semantics/publishedVersion |
| description | This paper addresses the clustering of several Arab states on Hofstede's national culture dimensions and its implications for international firms targeting the Middle East and North African (MENA) region. It is imperative to distinguish the region's various national cultures, in order to enable enhanced segmenting strategies. The authors argue that reexamining the Arab states' national cultures can provide interested firms with a better understanding of their differences and similarities, so as to appropriately adjust their products and services to better serve their consumers. |
| id | AUKR_aff91c250886e09f41e93b7995e2173e |
| identifier_str_mv | Shihanah, A., Michael, H., & Dorothy, Y. (2020). Reclaiming the heterogeneity of the Arab states. In Cross Cultural & Strategic Management: Vol. ahead-of-p (Issue ahead-of-print). https://doi.org/10.1108/CCSM-09-2019-0170 |
| network_acronym_str | AUKR |
| network_name_str | AU Kuwait Rep |
| oai_identifier_str | oai:dspace.auk.edu.kw:11675/7601 |
| publishDate | 2021 |
| publisher.none.fl_str_mv | Emerald Publishing |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Reclaiming the heterogeneity of the Arab statesAlMutairi, ShihanahYen, DorothyHeller, MichaelThis paper addresses the clustering of several Arab states on Hofstede's national culture dimensions and its implications for international firms targeting the Middle East and North African (MENA) region. It is imperative to distinguish the region's various national cultures, in order to enable enhanced segmenting strategies. The authors argue that reexamining the Arab states' national cultures can provide interested firms with a better understanding of their differences and similarities, so as to appropriately adjust their products and services to better serve their consumers.Emerald Publishing2021-11-04T11:28:02Z2021-11-04T11:28:02Z8/24/2020Journal ArticlePeer-Reviewedinfo:eu-repo/semantics/publishedVersionShihanah, A., Michael, H., & Dorothy, Y. (2020). Reclaiming the heterogeneity of the Arab states. In Cross Cultural & Strategic Management: Vol. ahead-of-p (Issue ahead-of-print). https://doi.org/10.1108/CCSM-09-2019-0170https://dspace.auk.edu.kw/handle/11675/7601https://doi.org/10.1108/CCSM-09-2019-0170oai:dspace.auk.edu.kw:11675/76012023-08-13T06:20:01Z |
| spellingShingle | Reclaiming the heterogeneity of the Arab states AlMutairi, Shihanah |
| status_str | publishedVersion |
| title | Reclaiming the heterogeneity of the Arab states |
| title_full | Reclaiming the heterogeneity of the Arab states |
| title_fullStr | Reclaiming the heterogeneity of the Arab states |
| title_full_unstemmed | Reclaiming the heterogeneity of the Arab states |
| title_short | Reclaiming the heterogeneity of the Arab states |
| title_sort | Reclaiming the heterogeneity of the Arab states |
| url | https://dspace.auk.edu.kw/handle/11675/7601 https://doi.org/10.1108/CCSM-09-2019-0170 |