University social responsibility and brand image of private universities in Bangkok
This research examines the effects of University Social Responsibility (USR) on the brand image of the university. In Thailand, USR elements have been considered as mandated components quality assurance, but private universities may go beyond basic requirements to leverage advantages in a highly com...
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2014
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| Online Access: | https://dspace.auk.edu.kw/handle/11675/7596 |
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