An Assessment of Advertisements for Controversial Products in Lebanon
Gender plays a significant role in the way consumers behave; it also considerably affects the way they perceive and evaluate advertisements for controversial products. This paper examines the way that male and female Lebanese consumers perceive the advertisements for each of the following controvers...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Published: |
2015
|
| Online Access: | http://hdl.handle.net/10725/3913 https://doi.org/10.1353/asr.2015.0012 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://muse.jhu.edu/article/586202 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
