The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital
Purpose This study aims to develop and test a process model of the effect of social media use by business-to-business (B2B) salespeople on their value cocreation and cross/upselling performance. Adopting a research acquisition perspective, the authors claim that salesperson’s social media use is cri...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | article |
| Published: |
2022
|
| Online Access: | http://hdl.handle.net/10725/14117 https://doi.org/10.1108/EJM-11-2021-0916 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/EJM-11-2021-0916/full/html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|