Influencing the influencers
Companies discovered throughout the years that in order to acquire, retain or grow clients, they should allow customers to take a more active role in the product or service creation. Customers have become so valued by companies that they are now considered as partners in co-creation and co-selling....
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2020
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| Online Access: | http://hdl.handle.net/10725/13007 https://doi.org/10.1504/IJWBC.2020.108626 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.inderscienceonline.com/doi/abs/10.1504/IJWBC.2020.108626 |
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