The advent of the ‘social moment of truth’ in online communities
Social networking sites’ current domination as a relationship-building platform with consumers is causing brand owners to lose power. Concurrently, retailers have significantly increased their social presence to influence shoppers’ buying decisions. Surprisingly, this area is still largely under-exa...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Published: |
2017
|
| Online Access: | http://hdl.handle.net/10725/7212 https://doi.org/10.1504/IJWBC.2017.086592 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.inderscienceonline.com/doi/pdf/10.1504/IJWBC.2017.086592 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|