Towards a Conceptual Framework for Design and Functionality of Websites and Smart Device Apps for Startups in Lebanon: Impact on Customer Journey
The purpose of this research is to examine the importance of aesthetic design and the design functionality of ecommerce websites and commerce applications among digital start-ups. Based on in-depth literature review, and using the theory of “form and function” (Townsend et al., 2012) and Cebi’s hier...
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| Format: | conferenceObject |
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2021
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| Online Access: | http://hdl.handle.net/10725/17720 https://doi.org/10.46254/SA02.20210598 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://index.ieomsociety.org/index.cfm/item/48171 |
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