Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations
Purpose The purpose of this paper is to examine the factors that affect customers’ switching intentions among banks in the context of mergers and acquisitions, using particularly the case of the merger between Lloyds TSB and Halifax Bank of Scotland, which took place in 2009. Design/methodology/appr...
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| Format: | article |
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2016
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| Online Access: | http://hdl.handle.net/10725/7206 https://doi.org/10.1108/IJBM-01-2016-0003 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emeraldinsight.com/doi/full/10.1108/IJBM-01-2016-0003 |
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