The Impact of Fake News on Brands and Social Media. (c2018)

The Impact of Fake News on Brands and Social Media. (c2018)

Brands have found themselves in a post-fact era in which truthiness is a main determinant of news truthfulness while factuality is rendered a less relevant criterion. The speed, reach, and believability of false information has made brand reputation vulnerable. The spread of fake news on social medi...

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Bibliographic Details
Main Author: Mahdi, Ali (author)
Format: masterThesis
Published: 2018
Subjects:
Lebanese American University > Dissertations
Dissertations, Academic
Branding (Marketing) > Social aspects
Social media > Economic aspects
Fake news > Economic aspects
Electronic commerce > Security measures
Online Access:http://hdl.handle.net/10725/10457
https://doi.org/10.26756/th.2019.111
http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php
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http://hdl.handle.net/10725/10457
https://doi.org/10.26756/th.2019.111
http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php

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