Digital Luxury Fashion Shows: Leveraging Interactive Marketing Opportunities Through Social Media Sentiment Analysis
Luxury brands have been hesitant to embrace social media to a full extent; yet, the COVID-19 pandemic prompted many companies to accelerate their adoption of digital strategies. For the first time, fashion show presentations of new collections were reinvented to be virtually streamed. This innovativ...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | conferenceObject |
| Published: |
2024
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10725/15876 https://doi.org/10.1007/978-3-031-62135-2_4 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-031-62135-2_4 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|