Engaging with omnichannel brands: the role of consumer empowerment
Purpose This study aims to integrate brand and retailer levels variables to examine the direct and indirect relationships between omnichannel retailing and consumer engagement. Design/methodology/approach Survey data are collected from a sample consumers of different omnichannel retailing brands ope...
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| Format: | article |
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2023
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| Online Access: | http://hdl.handle.net/10725/14566 https://doi.org/10.1108/IJRDM-02-2022-0044 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/IJRDM-02-2022-0044/full/html |
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