The kids market
In the world of marketing and advertising, children are the target. For many reasons children are exerting a greater influence on family buying decisions. Marketers and advertisers know that the money is in the hands of children. Children's influence in family purchase decisions was found to va...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Published: |
2013
|
| Online Access: | http://hdl.handle.net/10725/3862 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://web.b.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=93300837&h=vpEoDZTCXuVe%2bg%2bEB0h5utwqzttvXhICVyjV8O4%2fOpYNWIbhjpgso0V4xU2Hbh9VQiLYe4Eu7tFQEW2Sag4PFw%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d93300837 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|