Building customer relationships while achieving sales performance results

Despite its importance in sales, listening is an overlooked concept in research with limited empirical studies examining the construct since the work conducted by Castleberry and Shepherd (1993) and Ramsey and Sohi (1997). Knowledge of the role listening plays in sales and the processes involved in...

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Bibliographic Details
Main Author: Itani, Omar S. (author)
Other Authors: Goad, Emily A. (author), Jaramillo, Fernando (author)
Format: article
Published: 2019
Online Access:http://hdl.handle.net/10725/11860
https://doi.org/10.1016/j.jbusres.2019.04.048
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.sciencedirect.com/science/article/pii/S0148296319303017#ks0005
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