Building customer relationships while achieving sales performance results
Despite its importance in sales, listening is an overlooked concept in research with limited empirical studies examining the construct since the work conducted by Castleberry and Shepherd (1993) and Ramsey and Sohi (1997). Knowledge of the role listening plays in sales and the processes involved in...
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2019
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| Online Access: | http://hdl.handle.net/10725/11860 https://doi.org/10.1016/j.jbusres.2019.04.048 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0148296319303017#ks0005 |
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