Examining a hierarchical model of Australia’s destination image

This study presents a hierarchical model of a country’s destination image (DI). The model is empirically tested in the context of Australia as a tourism destination. Data were collected from 600 residents in four countries representing Australia’s main market segments for inbound visitors – China, t...

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Bibliographic Details
Main Author: Assaker, Guy (author)
Format: article
Published: 2014
Online Access:http://hdl.handle.net/10725/3733
http://dx.doi.org/10.1177/1356766714527104
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
http://journals.sagepub.com/doi/abs/10.1177/1356766714527104
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