Partial least squares path modelling (PLSPM)
The use of partial least squares path modelling (PLSPM) has escalated in the areas of marketing, management, information systems, and organizational behaviour. Researchers in tourism and hospitality have to date been reluctant to use this approach, instead, focusing on covariance-based structural eq...
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| Other Authors: | , , |
| Format: | article |
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2013
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| Online Access: | http://hdl.handle.net/10725/5534 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://search.proquest.com/docview/1508765275?pq-origsite=gscholar |
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