Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM
This research looks at how consumer desires for restaurant menu information including “nutritional information”, “product characteristics”, and “preparation and ingredients” influence customers’ attitudes and behavioural intentions toward restaurants. A theoretically derived model is empirically tes...
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| Other Authors: | , , |
| Format: | article |
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2016
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| Online Access: | http://hdl.handle.net/10725/5530 http://doi.org/10.1016/j.ijhm.2016.06.002 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.sciencedirect.com/science/article/pii/S0278431916300731 |
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