Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM
This research looks at how consumer desires for restaurant menu information including “nutritional information”, “product characteristics”, and “preparation and ingredients” influence customers’ attitudes and behavioural intentions toward restaurants. A theoretically derived model is empirically tes...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , , |
| التنسيق: | article |
| منشور في: |
2016
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/5530 http://doi.org/10.1016/j.ijhm.2016.06.002 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.sciencedirect.com/science/article/pii/S0278431916300731 |
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| _version_ | 1864513477323784192 |
|---|---|
| author | Assaker, Guy |
| author2 | Fakih, Khodr Assaf, A. George Hallak, Rob |
| author2_role | author author author |
| author_facet | Assaker, Guy Fakih, Khodr Assaf, A. George Hallak, Rob |
| author_role | author |
| dc.creator.none.fl_str_mv | Assaker, Guy Fakih, Khodr Assaf, A. George Hallak, Rob |
| dc.date.none.fl_str_mv | 2016 2017-04-11T10:28:26Z 2017-04-11T10:28:26Z 2017-04-11 |
| dc.identifier.none.fl_str_mv | 1873-4693 http://hdl.handle.net/10725/5530 http://doi.org/10.1016/j.ijhm.2016.06.002 Fakih, K., Assaker, G., Assaf, A. G., & Hallak, R. (2016). Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM. International Journal of Hospitality Management, 57, 71-83. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.sciencedirect.com/science/article/pii/S0278431916300731 |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | International Journal of Hospitality Management |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | This research looks at how consumer desires for restaurant menu information including “nutritional information”, “product characteristics”, and “preparation and ingredients” influence customers’ attitudes and behavioural intentions toward restaurants. A theoretically derived model is empirically tested on data collected from 293 customers from three segments of the restaurant sector − High-Scale, Mid-Scale and Low-Scale. Partial least squares structural equation modelling (PLS-SEM) and multigroup analysis confirms that the relationship between menu information and behavioural intentions is mediated by consumers’ attitudes toward the restaurant. Furthermore, ‘preparation and ingredients’ and ‘nutritional information’ were the two strongest predictors of attitudes and behavioural intentions for high- and mid-scale restaurants, whereas ‘product characteristics’ was the most significant for low-scale restaurants. These findings present new knowledge on how different types of information drive consumers’ purchase intentions across different segments of the industry. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_39b769519daf865b33987f843734373c |
| identifier_str_mv | 1873-4693 Fakih, K., Assaker, G., Assaf, A. G., & Hallak, R. (2016). Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM. International Journal of Hospitality Management, 57, 71-83. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/5530 |
| publishDate | 2016 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEMAssaker, GuyFakih, KhodrAssaf, A. GeorgeHallak, RobThis research looks at how consumer desires for restaurant menu information including “nutritional information”, “product characteristics”, and “preparation and ingredients” influence customers’ attitudes and behavioural intentions toward restaurants. A theoretically derived model is empirically tested on data collected from 293 customers from three segments of the restaurant sector − High-Scale, Mid-Scale and Low-Scale. Partial least squares structural equation modelling (PLS-SEM) and multigroup analysis confirms that the relationship between menu information and behavioural intentions is mediated by consumers’ attitudes toward the restaurant. Furthermore, ‘preparation and ingredients’ and ‘nutritional information’ were the two strongest predictors of attitudes and behavioural intentions for high- and mid-scale restaurants, whereas ‘product characteristics’ was the most significant for low-scale restaurants. These findings present new knowledge on how different types of information drive consumers’ purchase intentions across different segments of the industry.PublishedN/A2017-04-11T10:28:26Z2017-04-11T10:28:26Z20162017-04-11Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article1873-4693http://hdl.handle.net/10725/5530http://doi.org/10.1016/j.ijhm.2016.06.002Fakih, K., Assaker, G., Assaf, A. G., & Hallak, R. (2016). Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM. International Journal of Hospitality Management, 57, 71-83.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttp://www.sciencedirect.com/science/article/pii/S0278431916300731enInternational Journal of Hospitality Managementinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/55302021-03-19T09:10:11Z |
| spellingShingle | Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM Assaker, Guy |
| status_str | publishedVersion |
| title | Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM |
| title_full | Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM |
| title_fullStr | Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM |
| title_full_unstemmed | Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM |
| title_short | Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM |
| title_sort | Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM |
| url | http://hdl.handle.net/10725/5530 http://doi.org/10.1016/j.ijhm.2016.06.002 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.sciencedirect.com/science/article/pii/S0278431916300731 |