Exploring the influence of salesperson lone wolf tendencies on customer value co-creation: a social exchange perspective
Purpose As business-to-business (B2B) sales organizations increasingly adopt collaborative and solution-oriented selling approaches, the lone wolf tendencies (LWTs) in salespeople require further examination due to their potential to impact salesperson–customer relationships. With shifts toward coop...
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2025
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| Online Access: | http://hdl.handle.net/10725/17495 https://doi.org/10.1108/JBIM-11-2024-0830 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/jbim/article/doi/10.1108/JBIM-11-2024-0830/1312236/Exploring-the-influence-of-salesperson-lone-wolf |
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