AI washing: A conceptual exploration
This paper introduces and explores the concept of AI washing, a phenomenon where companies misrepresent or exaggerate their artificial intelligence (AI) capabilities to enhance marketing appeal and gain a competitive advantage. Despite its increasing prevalence, AI washing has received limited theor...
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| Format: | article |
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2025
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| Online Access: | http://hdl.handle.net/10725/17490 https://doi.org/10.1007/s13162-025-00323-y http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/article/10.1007/s13162-025-00323-y |
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