Comorbidity of compulsive buying and brand addiction
While compulsive buying and brand addiction are both addictive consumption, little is known about how they jointly impact on consumers. This research demonstrates that compulsive buying and brand addiction are distinct phenomena and may co-occur. Data from this research demonstrates that while compu...
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| Format: | article |
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2020
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| Online Access: | http://hdl.handle.net/10725/11737 https://doi.org/10.1016/j.jbusres.2019.09.023 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php |
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