Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity
Purpose Although research analyzing the consequences of salesperson social media use in driving sales behaviors and performance outcomes has proliferated in the recent past, there are significant research gaps in the domain. Grounded in task-technology fit theory, this paper aims to propose a concep...
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2023
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| Online Access: | http://hdl.handle.net/10725/14565 https://doi.org/10.1108/JBIM-01-2022-0056 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/JBIM-01-2022-0056/full/html |
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