When digital spaces matter: The influence of uniqueness and place attachment on self-identity expression with brands using generative AI on the metaverse
Generative artificial intelligence technologies are transforming brand-customer interactions by offering highly personalized and dynamic virtual experiences. This underscores the importance of studying their significant impact on customer experiences in the Metaverse. Accordingly, the study aims to...
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2024
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| Online Access: | http://hdl.handle.net/10725/15964 https://doi.org/10.1002/mar.22097 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://onlinelibrary.wiley.com/doi/full/10.1002/mar.22097 |
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