The tiger woods scandal in the media

This case study examines the Tiger Woods sex scandal using second-level agenda setting and attribute priming as its theoretical structures. It approaches the case through the compelling-arguments hypothesis to explain the transfer of salience from the media agenda to the public agenda. A content ana...

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محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Kozman, Claudia (author)
التنسيق: article
منشور في: 2013
الوصول للمادة أونلاين:http://hdl.handle.net/10725/6309
https://doi.org/10.1123/ijsc.6.2.214
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
http://journals.humankinetics.com/doi/abs/10.1123/ijsc.6.2.214
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author Kozman, Claudia
author_facet Kozman, Claudia
author_role author
dc.creator.none.fl_str_mv Kozman, Claudia
dc.date.none.fl_str_mv 2013
2017-10-12T12:13:26Z
2017-10-12T12:13:26Z
2017-10-12
dc.identifier.none.fl_str_mv 1936-3907
http://hdl.handle.net/10725/6309
https://doi.org/10.1123/ijsc.6.2.214
Kozman, C. (2013). The Tiger Woods scandal in the media: Measuring attribute effects on the public. International Journal of Sport Communication, 6(2), 214-233.
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
http://journals.humankinetics.com/doi/abs/10.1123/ijsc.6.2.214
dc.language.none.fl_str_mv en
dc.relation.none.fl_str_mv International Journal of Sport Communication
dc.rights.*.fl_str_mv info:eu-repo/semantics/openAccess
dc.title.none.fl_str_mv The tiger woods scandal in the media
measuring attribute effects on the public
dc.type.none.fl_str_mv Article
info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
description This case study examines the Tiger Woods sex scandal using second-level agenda setting and attribute priming as its theoretical structures. It approaches the case through the compelling-arguments hypothesis to explain the transfer of salience from the media agenda to the public agenda. A content analysis of print and broadcast media is employed to determine the dominance of scandal stories in general, and the “sex/adultery” attribute in particular, on the media agenda. This study also uses attribute priming to measure the presence of opinion and its direction in the public, after exposure to the scandal stories. The data that form the public agenda come from a nationally representative survey of the American public, as well as online search queries on Google
eu_rights_str_mv openAccess
format article
id LAURepo_535d133e4d6635b69111deb118b321ac
identifier_str_mv 1936-3907
Kozman, C. (2013). The Tiger Woods scandal in the media: Measuring attribute effects on the public. International Journal of Sport Communication, 6(2), 214-233.
language_invalid_str_mv en
network_acronym_str LAURepo
network_name_str Lebanese American University repository
oai_identifier_str oai:laur.lau.edu.lb:10725/6309
publishDate 2013
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spelling The tiger woods scandal in the mediameasuring attribute effects on the publicKozman, ClaudiaThis case study examines the Tiger Woods sex scandal using second-level agenda setting and attribute priming as its theoretical structures. It approaches the case through the compelling-arguments hypothesis to explain the transfer of salience from the media agenda to the public agenda. A content analysis of print and broadcast media is employed to determine the dominance of scandal stories in general, and the “sex/adultery” attribute in particular, on the media agenda. This study also uses attribute priming to measure the presence of opinion and its direction in the public, after exposure to the scandal stories. The data that form the public agenda come from a nationally representative survey of the American public, as well as online search queries on GooglePublishedN/A2017-10-12T12:13:26Z2017-10-12T12:13:26Z20132017-10-12Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article1936-3907http://hdl.handle.net/10725/6309https://doi.org/10.1123/ijsc.6.2.214Kozman, C. (2013). The Tiger Woods scandal in the media: Measuring attribute effects on the public. International Journal of Sport Communication, 6(2), 214-233.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttp://journals.humankinetics.com/doi/abs/10.1123/ijsc.6.2.214enInternational Journal of Sport Communicationinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/63092021-03-19T10:03:25Z
spellingShingle The tiger woods scandal in the media
Kozman, Claudia
status_str publishedVersion
title The tiger woods scandal in the media
title_full The tiger woods scandal in the media
title_fullStr The tiger woods scandal in the media
title_full_unstemmed The tiger woods scandal in the media
title_short The tiger woods scandal in the media
title_sort The tiger woods scandal in the media
url http://hdl.handle.net/10725/6309
https://doi.org/10.1123/ijsc.6.2.214
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
http://journals.humankinetics.com/doi/abs/10.1123/ijsc.6.2.214