Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability?
Online consumer experience has been the focus of recent studies as an enabler to sharing commerce. Consumer experiences are key facilitators for consumers’ social sharing of commerce. Nonetheless, as consumers have become prone to joining brands’ conversations, risks of consumer oversaturation, unde...
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| Format: | conferenceObject |
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2023
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| Online Access: | http://hdl.handle.net/10725/14794 https://doi.org/10.1007/978-3-031-31836-8_1 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-031-31836-8_1 |
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