Ecolabel persuasion effect across cultures: a comprehensive meta-analysis
Purpose Companies around the world have included ecolabels as a marketing strategy to convince consumers to choose products with lower environmental impact. However, the literature lacks a consensus on the effectiveness of ecolabels in persuading consumers to choose green products. The present meta-...
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2024
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| Online Access: | http://hdl.handle.net/10725/16609 https://doi.org/10.1108/IMR-10-2023-0293 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/imr-10-2023-0293/full/html |
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