Saturated Nation in Social Networking Sites
Social media today is highly sought after by marketers as it is being hailed as the turning point in how brands will be marketed (Owyang et al. 2009; Qualman 2010; Li and Bernoff 2011). Nonetheless, a careful evaluation needs to be done on the issues and risks this social platform presents as people...
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| Format: | conferenceObject |
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2016
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| Online Access: | http://hdl.handle.net/10725/9835 https://doi.org/10.1007/978-3-319-11815-4_144 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-319-11815-4_144 |
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