Can "Whatsapp" be the new luxury "app"? (c2018)
Although Internet growth and social media expansion have a significant impact on the luxury fashion industry, studies tackling the latter subjects are still limited in number and scope. As the luxury market reached saturation due to its gradual expansion and rapid customer growth, luxury brands felt...
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| Format: | masterThesis |
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2018
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| Online Access: | http://hdl.handle.net/10725/8597 https://doi.org/10.26756/th.2018.77 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
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