The paradox of ambidexterity: marketing and service-sales in the spotlight
While firms increasingly strive for ambidexterity in their marketing, service, and sales, most research considers the notions of firm marketing ambidexterity and strategic service-sales ambidexterity in isolation. There is also limited research that connects firm marketing ambidexterity and strategi...
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| Format: | article |
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2026
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| Online Access: | http://hdl.handle.net/10725/17849 https://doi.org/10.1016/j.jbusres.2026.116069 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0148296326001037 |
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