The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the contemporary business landscape. This paper investigates the effects of the accelerating adoption of head-mounted devices by brands and consumers on retailers’ in-store traffic and discusses how VR could complement th...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | article |
| Published: |
2019
|
| Online Access: | http://hdl.handle.net/10725/11614 https://doi.org/10.1016/j.jretconser.2019.02.016 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0969698918310634 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|