Unlocking life satisfaction: the impact of self-image congruence on consumers’ life satisfaction through brand love and brand addiction
Purpose This study aims to explore how self-image congruence influences life satisfaction, focusing on understanding how brand love and brand addiction mediate these connections. Examining these complex relationships aims to contribute insights into the complex interplay between personal identity, c...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | article |
| منشور في: |
2025
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/17469 https://doi.org/10.1108/EJM-02-2024-0103 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/ejm/article-abstract/59/8/2054/1299347/Unlocking-life-satisfaction-the-impact-of-self |
| الوسوم: |
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