The rise of the impulsive shopper
The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. Dash Button users. The findings show that its usage significantly affects shopp...
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| Format: | conferenceObject |
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2018
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| Online Access: | http://hdl.handle.net/10725/7781 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://acrwebsite.org/volumes/1024296/volumes/v45/NA-45 |
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