The Pokémonisation of the first moment of truth
The gamification of retail, helped essentially by the development of augmented reality, is hailed today as being the reverser of declining retail sales trends. With the rapid expansion and adoption of the Pokémon Go augmented reality game, there is a dire need to understand the true implications of...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Published: |
2017
|
| Online Access: | http://hdl.handle.net/10725/7210 https://doi.org/10.1504/IJWBC.2017.084417 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.inderscienceonline.com/doi/abs/10.1504/IJWBC.2017.084417 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
