Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Purpose With US$ 320 bn spent on luxury fashion in the Middle East and a growing digital consumer presence, local start-ups must form an integrated online relationship with millennials in order to recruit and retain a viable customer base. Nonetheless, these elements are yet to be extensively and pr...
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| Format: | article |
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2021
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| Online Access: | http://hdl.handle.net/10725/13009 https://doi.org/10.1108/JFMM-10-2020-0222 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/JFMM-10-2020-0222/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest |
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