Mapping marketing’s contribution to under-researched Sustainable Development Goals (SDGs): a well-being centric approach

Businesses possess great potential to tackle global challenges and promote the Sustainable Development Goals (SDGs). However, marketing – a crucial part of business strategy – has often been criticized for its harmful effects on society and the environment. Despite such criticisms, there remains a n...

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Bibliographic Details
Main Author: Hu, Bingyan (author)
Other Authors: Itani, Omar S. (author), Kim, Jisu J. (author), Landers, V. Myles (author), Liu, Xinwei (author)
Format: article
Published: 2025
Online Access:http://hdl.handle.net/10725/17258
https://doi.org/10.1080/10696679.2025.2551200
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.tandfonline.com/doi/full/10.1080/10696679.2025.2551200
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