Effects of Interpretive Guiding Outcomes on Tourist Satisfaction and Behavioral Intention

This study examined the effects of both cognitive and affective tour guide interpretation outcomes on tourist satisfaction and behavioral intention in a heritage tourism context. Data were collected via a survey of 282 inbound mainland Chinese tourists to Sovereign Hill, Ballarat, a heritage tourism...

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Bibliographic Details
Main Author: Assaker, Guy (author)
Other Authors: Huang, Songshan (Sam) (author), Weiler, Betty (author)
Format: article
Published: 2015
Online Access:http://hdl.handle.net/10725/3734
http://dx.doi.org/10.1177/0047287513517426
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
http://jtr.sagepub.com/content/54/3/344.short
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