Consumer perception of Halal products in a developing country setting
Purpose: The purpose of this study is to empirically investigate the effects of: religiosity level, ethnocentrism, product judgment, and trust in Halal food products on the consumer intention to purchase a Muslim (manufactured in a majority Muslim country) versus a foreign (manufactured in a majorit...
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| Format: | article |
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2018
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| Online Access: | http://hdl.handle.net/10725/7214 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.marketing-trends-congress.com/archives/2017/pages/PDF/162.pdf |
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