Examining the dilution of the consumer-brand relationship on Facebook
Purpose Brands have been progressively using social networking sites, namely, Facebook, as part of their strategy to engage their consumers and ultimately build long-term relationships with them. Nonetheless, with the overuse of “engagement ads” by brands, saturation related to information overload...
Saved in:
| Main Author: | |
|---|---|
| Format: | article |
| Published: |
2017
|
| Online Access: | http://hdl.handle.net/10725/9821 https://doi.org/10.1108/QMR-07-2016-0064 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emeraldinsight.com/doi/full/10.1108/QMR-07-2016-0064 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|