Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites

Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites

Brand connections are one of the key marketing fields that have seen growth through social networking sites (SNS). The literature agrees that SNS users have positive relationships with their favorite brands based on their experiences. However, such acceptance could be formed prematurely, because som...

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Bibliographic Details
Main Author: Ramadan, Zahy (author)
Other Authors: Farah, Maya F. (author), Abosag, Ibra (author), Dahi, Batule (author)
Format: conferenceObject
Published: 2024
Subjects:
Electronic commerce > Congresses
Internet marketing > Congresses
Online Access:http://hdl.handle.net/10725/15877
https://doi.org/10.1007/978-3-031-62135-2_3
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://link.springer.com/chapter/10.1007/978-3-031-62135-2_3
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Internet

http://hdl.handle.net/10725/15877
https://doi.org/10.1007/978-3-031-62135-2_3
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://link.springer.com/chapter/10.1007/978-3-031-62135-2_3

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