The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan
Purpose This paper aims to analyze the adoption of social media platforms by tourists in Pakistan. Based on an adaptation of the technology acceptance model (TAM), this study assesses the factors that lead users to adopt these platforms. Design/methodology/approach A survey was administered to a con...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| التنسيق: | article |
| منشور في: |
2021
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/14037 https://doi.org/10.1108/JTF-09-2021-0220 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/JTF-09-2021-0220/full/html |
| الوسوم: |
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