Segmenting the Travel Market Based on the Tourists' Need for Novelty
This study examines segmentation of the Mediterranean travel market based on 450 European subjects who visited Mediterranean destinations during 2009. Using cluster, chi-square, and analysis of variance, the results indicated that travelers can be grouped into three segments based on novelty-seeking...
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| Format: | article |
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2014
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| Online Access: | http://hdl.handle.net/10725/3730 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://search.proquest.com/docview/1556079776?pq-origsite=gscholar |
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