Segmenting the Travel Market Based on the Tourists' Need for Novelty
This study examines segmentation of the Mediterranean travel market based on 450 European subjects who visited Mediterranean destinations during 2009. Using cluster, chi-square, and analysis of variance, the results indicated that travelers can be grouped into three segments based on novelty-seeking...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | article |
| منشور في: |
2014
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/3730 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://search.proquest.com/docview/1556079776?pq-origsite=gscholar |
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إضافة وسم
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| _version_ | 1864513462095314944 |
|---|---|
| author | Assaker, Guy |
| author2 | Hallak, Rob |
| author2_role | author |
| author_facet | Assaker, Guy Hallak, Rob |
| author_role | author |
| dc.creator.none.fl_str_mv | Assaker, Guy Hallak, Rob |
| dc.date.none.fl_str_mv | 2014 2016-05-09T11:32:44Z 2016-05-09T11:32:44Z 2016-05-09 |
| dc.identifier.none.fl_str_mv | 1844-9743 http://hdl.handle.net/10725/3730 Assaker, G., & Hallak, R. (2014). Segmenting the Travel Market Based on the Tourists' Need for Novelty: Insihts and Implications for Mediterranean Destinations. Journal of Tourism Challenges and Trends, 7(1), 27. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://search.proquest.com/docview/1556079776?pq-origsite=gscholar |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | Journal of Tourism Challenges and Trends |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | Segmenting the Travel Market Based on the Tourists' Need for Novelty Insihts and Implications for Mediterranean Destinations |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | This study examines segmentation of the Mediterranean travel market based on 450 European subjects who visited Mediterranean destinations during 2009. Using cluster, chi-square, and analysis of variance, the results indicated that travelers can be grouped into three segments based on novelty-seeking behavior. Significant differences were found between the three segments regarding age and travel companions, as well as previous visit status. The results also demonstrate significant differences across the three segments in terms of revisit intentions, with the low-novelty seeking group exhibiting the highest likelihood of returning, followed by medium-novelty seekers. High novelty seekers displayed the lowest propensity to return to a destination. The findings present new insights on tourist segments, in general, and in Mediterranean destinations in particular, providing an effective tool to segment the travel market based on novelty-seeking behavior. The findings also emphasize the need for both tourism scholars and practitioners to consider novelty when segmenting and profiling market segments, as novelty was found to influence revisit intention. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_b48af4fc2cdfbeff1fa2f6fe3f8a3c2e |
| identifier_str_mv | 1844-9743 Assaker, G., & Hallak, R. (2014). Segmenting the Travel Market Based on the Tourists' Need for Novelty: Insihts and Implications for Mediterranean Destinations. Journal of Tourism Challenges and Trends, 7(1), 27. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/3730 |
| publishDate | 2014 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Segmenting the Travel Market Based on the Tourists' Need for NoveltyInsihts and Implications for Mediterranean DestinationsAssaker, GuyHallak, RobThis study examines segmentation of the Mediterranean travel market based on 450 European subjects who visited Mediterranean destinations during 2009. Using cluster, chi-square, and analysis of variance, the results indicated that travelers can be grouped into three segments based on novelty-seeking behavior. Significant differences were found between the three segments regarding age and travel companions, as well as previous visit status. The results also demonstrate significant differences across the three segments in terms of revisit intentions, with the low-novelty seeking group exhibiting the highest likelihood of returning, followed by medium-novelty seekers. High novelty seekers displayed the lowest propensity to return to a destination. The findings present new insights on tourist segments, in general, and in Mediterranean destinations in particular, providing an effective tool to segment the travel market based on novelty-seeking behavior. The findings also emphasize the need for both tourism scholars and practitioners to consider novelty when segmenting and profiling market segments, as novelty was found to influence revisit intention.PublishedN/A2016-05-09T11:32:44Z2016-05-09T11:32:44Z20142016-05-09Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article1844-9743http://hdl.handle.net/10725/3730Assaker, G., & Hallak, R. (2014). Segmenting the Travel Market Based on the Tourists' Need for Novelty: Insihts and Implications for Mediterranean Destinations. Journal of Tourism Challenges and Trends, 7(1), 27.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttp://search.proquest.com/docview/1556079776?pq-origsite=gscholarenJournal of Tourism Challenges and Trendsinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/37302021-03-19T09:10:05Z |
| spellingShingle | Segmenting the Travel Market Based on the Tourists' Need for Novelty Assaker, Guy |
| status_str | publishedVersion |
| title | Segmenting the Travel Market Based on the Tourists' Need for Novelty |
| title_full | Segmenting the Travel Market Based on the Tourists' Need for Novelty |
| title_fullStr | Segmenting the Travel Market Based on the Tourists' Need for Novelty |
| title_full_unstemmed | Segmenting the Travel Market Based on the Tourists' Need for Novelty |
| title_short | Segmenting the Travel Market Based on the Tourists' Need for Novelty |
| title_sort | Segmenting the Travel Market Based on the Tourists' Need for Novelty |
| url | http://hdl.handle.net/10725/3730 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://search.proquest.com/docview/1556079776?pq-origsite=gscholar |