Market valuation of corporate reputation
Brand associations affect image and one source of brand association is a company’s reputation. While the relationship between a positive corporate reputation and operational performance is intuitively appealing, there has been relatively little empirical research. This study, using a summary measure...
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| Format: | conferenceObject |
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2018
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| Online Access: | http://hdl.handle.net/10725/7406 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1639555 |
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