APA (7th ed.) Citation

Dahrouj, R., Itani, O. S., Hollebeek, L. D., Eslami, H., & Kassar, A. (2025). Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication.

Chicago Style (17th ed.) Citation

Dahrouj, Rasha, Omar S. Itani, Linda D. Hollebeek, Hossein Eslami, and Abdul-Nasser Kassar. Which Corporate Social Responsibility (CSR) Approach Optimizes Customer Engagement Behavior? The Role of Customer-brand Identification, Brand Love, and Social Communication. 2025.

MLA (9th ed.) Citation

Dahrouj, Rasha, et al. Which Corporate Social Responsibility (CSR) Approach Optimizes Customer Engagement Behavior? The Role of Customer-brand Identification, Brand Love, and Social Communication. 2025.